Leadership

Our values are at the core of our business and leadership

Communication, diversity, and innovation are embedded in every aspect of Linkfire's culture. We're approachable and transparent with our partners and clients. We prioritize diversity to ensure that we're equipped for the global industry we serve. And as the company continues to grow, we maintain an entrepeneurial approach to every decision and business process.

Executive leadership

Meet the passionate professionals who are driving Linkfire's growth.

Lars Ettrup

Lars Ettrup

Co-founder & CEO (since 2014)

Born
1982

Professional background
Lars Ettrup has extensive experience within the technology business sector, from having served as CTO at Nodes (Digital Agency), as well as from having founded and exited Social Media Agency and Look Curious ApS in 2015.

Education
M.Sc. in eBusiness from the IT-University in Copenhagen, Bachelor’s Degree in Film & Digital Media from Middlesex University.

Other Ongoing Assignments
Member of the management in Ettrup Invest ApS and Rocket Group ApS.

Previous positions
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Jeppe Faurfelt

Co-founder & COO (since 2014)

Born
1984

Professional background
As co-founder and CCO of Linkfire, Jeppe Faurfelt has gained a vast experience within commercial strategy, operations, and developing the client-facing organisation to drive overall business growth. Before joining Linkfire, Faurfelt served as a project manager for the MeWe Group, a full-service ad agency specialising in business development, branding, and unique digital solutions. In addition, Faurfelt worked as a marketing project manager for Downtown.dk, where focusing on brand management and website tracking.

Education
B.Sc. in Social Science and Business Studies from Roskilde Universitetscenter.

Other ongoing assignments
-

Previous positions
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Tobias Demuth

CFO (since 2017)

Born
1989

Professional background
Tobias Demuth is a finance professional with 12 years of experience with the last 6+ years in financial management positions in global companies. Demuth started his financial career at Deloitte as a Financial Auditor which he held for more than 5 years.

Education
Bachelor in Business Administration from University of Aarhus.

Other ongoing assignments
-

Previous positions
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Andrea Arcari

CBDO (since 2017)

Born
1988

Professional background
Andrea Arcari is a professional musician who recently turned entrepreneur. Arcari has a background in partnerships and operations, and has an experience from free-launching as Process and Operations Consultant founding several companies and working as Artist and Band Manager.

Education
Bachelor’s Degree in Foreign Language and Literature.

Other ongoing assignments
-

Previous positions
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Verena Gutheim

CPO (since 2019)

Born
1982

Professional background
Verena Gutheim has previous experience as consultant at Kunde & Co between 2012 and 2016, Senior Accountant Executive at Kunde & Co between 2010 and 2012 and Accountant Manager CER/EMEA at AdPeople Worldwide between 2008 and 2010.

Education
M.Sc. in Business and Economics from Lund University, B.A. in Advertising and Marketing Communication from Stuttgart Media University.

Other ongoing assignments
-

Previous positions
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Jannik Jepsen

CTO (since 2016)

Born
1989

Professional background
Jannik Jepsen has a M.Sc. in Interaction Design, and an extensive experience from various projects on consumer connectivity within in-car infotainment systems in collaboration with brands such as Volvo and Continental. Jepsen has had various student jobs related to Web and graphical design for eCommerce and marketing purposes, and has more than 5 years of experience of managing and developing Linkfire’s infrastructure, technology and product.

Education
M.Sc. in Interaction from Aalborg University.

Other ongoing assignments
Director of JJepsen Holding IVS.

Previous positions
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Board of
Directors

Linkfire's board of directors is made up of experienced people across the entertainment, tech, and financial industries.

Jesper Møller

Chairman of the board (since 2021)

Born
1956

Professional background
Seasoned Danish CEO level executive with a current focus on non-executive board positions and advisory roles in Northern Europe. Key experiences from food and service industries. The latest operational experience was 9 years as CEO of a confectionery manufacturer with full value chain responsibility. Previous job experiences from Coca-Cola, Carlsberg, ISS, Nestlé, Q8, BP and more. Solid experience with strategy processes, product development/innovation, category management, concept development, financial reporting, governance, CSR, Sports Management.

Education
Master's degree in Administration and Management at Copenhagen Business School, Denmark

Other ongoing assignments
Chairman of the board of Thornæs Destilleri. Deputy Chairman and Member of Audit Committee and Remuneration Committee of Brøndbyernes IF A/S. Network chair at EGN Group. Board member at KFI Ervhervsdrivende Fond. Chairman at Entrepreneurship Denmark. Board Member at Ungdomsbureauet. Chairman at The Great Belt Committee. Deputy Chairman at Industriens Fond.

Previous positions
Chairman at Mangaard & Partners. Advisory Board member at Lakrids by Johan Bülow. Director of Executive Services at AS3 Executive. CEO at Toms Gruppen A/S.

Position of dependency
Independent in relation to the Company and the management and in relation to Major Shareholders.

Thomas Weilby

Board member (since 2020)

Born
1972

Professional background
Thomas Weilby has more than 10 year of experience as the General Partner of Northcap Partners, an investment company focusing on ICT start-ups in Northern Europe. Weilby has worked with venture capital (VC) for more than a decade, and has gained extensive experience in establishing new businesses across Europe and has specialised in maturing businesses for the US market. Weilby has a special interest in cloud computing and SaaS businesses, and has held several senior management positions in IT and Internet-based companies. In addition to this, Weilby is active on several boards of portfolio companies, as well as ad hoc projects on other companies.

Education
M.Sc. in Business and Economics from Aarhus University.

Other ongoing assignments
Chairman of the board of directors of 22. Maj APS and Insurance Business Applications ApS. Board member of Visiopharm A/S. Member of the management in IVS II GP ApS, Lekamo ApS, Lekamo Holding ApS, NCP-IVS III GP ApS and Northcap Partners ApS. CEO of IVA A/S.

Previous positions
Chairman of the board of directors of Comparo A/S, Falcon.io ApS Kolibri Technology A/S and Komfo ApS. Board member of 22. Maj ApS, GAN Integrity Solutions Holding ApS, Insurance Business Applications ApS and Intelepeer. Member of the management in Anpartsselskabet AF 21. Juli 2005.

Position of dependency
Independent in relation to the Company and the management, but not independent in relation to Major Shareholders.

Thomas Rudbeck

Board member (since 2019)

Born
1968

Professional background
Thomas Rudbeck is a long-time investor in Linkfire and has an extensive experience from the financial industry. Rudbeck is Co-Founder Capital Four Management Fondsmæglerselskab A/S, and has previously served as Head of Credit Trading and Structured Derivatives Trading at Nordea and Senior Dealer at Nykredit Markets.

Education
M.Sc. in Accounting and Finance from Copenhagen Business School, B.Sc. in Business and Economics from Storstrøms Business School.

Other ongoing assignments
Board member of Copenhagen Cutlery A/S, Copenhagen Food Collective ApS and Fondsmæglerselskabet SRV Capital A/S. CEO of Bragesgade 8A ApS, Ejendomsselskabet Heimdalsgade 35-37, KØBENHAVN ApS, RM80 ApS and Sturlasgade, København ApS. Member of the management in Bobhund ApS.

Previous positions
Board member and CEO of Skurup Holding ApS. Member of the management in Bergman Rock ApS.

Position of dependency
Independent in relation to the Company and the management and in relation to Major Shareholders.

Charlotte Klinge

Board member (since 2021)

Born
1972

Professional background
Charlotte Klinge has +15 years of experience within organisational development. Klinge served as Global Director, CPO at Novo Nordisk for 6 years and has a strong focus on how to swiftly generate organisational structures that create motivation, trust and well-being along with effectiveness in flexible governance structures. She has extensive board experience and acts as a private investor and advisor.

Education
M.Sc. in Ecotoxicology from Copenhagen University, B.Sc. in Business Administration and Commercial Law from Copenhagen Business School.

Other ongoing assignments
CEO of Charlotte Klinge Consulting, CEO of CK Holding 2019 ApS

Previous positions
Board Member of Cope IT

Position of dependency
Independent in relation to the Company and the management and in relation to Major Shareholders.

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